MasterHomes — Best overall STR-specific furnishing
Best for: operators who want a done-for-you turnkey setup built for rental use
Starting price: Varies by property size
MasterHomes was built specifically for the vacation rental market, which shows in every product and process decision. Packages are designed around STR durability requirements rather than residential aesthetics. Installation is included, so operators receive a guest-ready property rather than a delivery that still needs assembly. The replacement program means damaged items can be swapped quickly rather than creating a gap in the listing. For operators managing multiple properties, MasterHomes reduces per-property setup complexity significantly.
Pros
- Purpose-built for STR durability requirements
- Turnkey packages with installation included
- Replacement program for damaged pieces
- Designed to photograph well for listings
- Reduces vendor coordination for operators
Cons
- Custom pricing requires direct quote — no instant online pricing
- Less design customization than luxury-focused services
- Availability may vary by market
Skip if: you're furnishing a high-end luxury STR where bespoke design and brand-name furniture are part of the property's market positioning — Rove Concepts is the better fit.
What to tell your client: "This is purpose-built for vacation rentals. The furniture is selected to survive hundreds of check-ins, the installation is included, and when something breaks there's a replacement program. It's not a home goods store."
Fernish — Best subscription/flexible model
Best for: operators who want flexibility to swap, upgrade, or return furniture
Starting price: ~$100-$300+/mo depending on package
Fernish offers furniture on a subscription model: operators pay monthly and can swap, upgrade, or return pieces over time rather than committing a large upfront capital expense. The model works particularly well for operators who are testing an STR market, scaling a portfolio quickly, or want to refresh furnishings between seasons without a full capital outlay. Design quality is solid — Fernish curates aesthetically cohesive collections rather than commodity furniture.
Pros
- Monthly subscription vs. large upfront capital expense
- Flexibility to swap and upgrade pieces
- Solid aesthetic curation
- Good for operators testing new markets
- Delivery and setup included
Cons
- Long-term cost exceeds outright purchase for stable portfolios
- Not built specifically for STR high-turnover durability
- Market coverage limited to select cities
Skip if: you're furnishing a stable long-term property — the subscription cost over 3+ years typically exceeds buying outright.
What to tell your client: "If you want to preserve capital while launching, or you want the ability to refresh the look between years, the subscription model makes sense. If you're in it for the long term, buying is usually cheaper."
CORT — Best for enterprise and portfolio-scale operators
Best for: management companies and investors furnishing 5+ properties at a time
Starting price: Custom enterprise pricing
CORT is a national furniture rental and purchase company with deep enterprise infrastructure: volume pricing, national delivery network, dedicated account management, and both rental and purchase options. For management companies and investors furnishing multiple properties simultaneously, CORT can coordinate deliveries across different markets under a single account relationship. The tradeoff is that the catalog skews toward functional/corporate rather than the hospitality aesthetic that makes STR listings stand out.
Pros
- National footprint — consistent service across markets
- Volume pricing for portfolio operators
- Both rental and purchase options
- Dedicated account management at scale
- Established enterprise infrastructure
Cons
- Catalog aesthetic is corporate/functional, not STR-optimized
- Less suited for design-forward luxury properties
- Minimum order thresholds for best pricing
Skip if: you're furnishing a single property or prioritize listing photo appeal — CORT's aesthetic doesn't compete with hospitality-focused providers.
What to tell your client: "If you're scaling a portfolio across multiple markets and need a single vendor relationship with national reach, CORT's infrastructure is hard to match."
Rove Concepts — Best design quality for luxury STRs
Best for: high-end and luxury STR operators where design is a core listing differentiator
Starting price: ~$2,000-$15,000+ per room
Rove Concepts produces mid-century modern and contemporary furniture with a design-forward aesthetic that photographs exceptionally well. For luxury STRs in markets where design quality commands premium nightly rates — Scottsdale, Malibu, the Hamptons, Nashville — Rove's collections elevate listing photos in ways that functionally increase ADR. The tradeoff is price: Rove is a premium purchase, not a budget-conscious or subscription option.
Pros
- Exceptional design quality and listing photo appeal
- Mid-century and contemporary collections that command premium perception
- Solid construction quality at mid-to-high price points
- Strong brand recognition for design-savvy guests
Cons
- Significantly higher cost than utilitarian providers
- No STR-specific replacement program
- Longer lead times on some pieces
- Requires careful guest screening to protect investment
Skip if: your property competes on value or location rather than design — the premium cost doesn't pay back in markets where guests prioritize proximity or amenities over aesthetics.
What to tell your client: "In a luxury market where your listing is competing against interior-designed properties, Rove can measurably lift ADR. In a volume market, it's overcapitalized."
Wayfair Business — Best DIY budget option
Best for: budget-conscious operators willing to self-curate and self-assemble
Starting price: Varies — significant savings vs. full-service options
Wayfair Business (formerly Wayfair for Business) provides access to a massive catalog at competitive prices with business account benefits including volume discounts, net payment terms, and dedicated support. For operators with time to curate, design sense, and tolerance for some assembly, Wayfair Business can produce a well-furnished property at significantly lower cost than any full-service provider. The tradeoff is all the work that full-service providers do — curation, coordination, installation — falls to the operator.
Pros
- Largest catalog selection
- Significant cost savings vs. full-service
- Business account discounts and net terms
- Fast delivery on in-stock items
- Good for operators with design confidence
Cons
- No installation or assembly service
- No STR-specific curation or durability guidance
- No replacement program
- Time-intensive for operators without design experience
Skip if: your time has high value or this is your first STR setup — the savings often evaporate in time spent and in pieces that don't hold up.
What to tell your client: "Wayfair Business works if you're design-confident and have time. For most investors, the time cost of DIY furnishing plus the mistakes that come with it make a full-service provider the better economic decision."
